Похожие на аудиокнигу «How to Capture All the Advantages of Open Innovation»

Caitlin Rosenthal, assistant professor of history at UC Berkeley, argues there are strong parallels between the accounting practices used by slaveholders and modern business practices. While we know slavery's economic impact on the United States, Rosenthal says we need to look closer at the detai...

Ed Stack, the chief executive of Dick's Sporting Goods, decided after the Parkland school shooting to pull assault rifles and high-capacity magazines from all of his company’s stores. The controversial choice hurt revenues. But the retailer weathered the storm, thanks to inclusive and thoughtful ...

Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says e...

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emot...

Amy Bernstein, editor of HBR, offers executive summaries of the major features.

Dave Ulrich, professor at the University of Michigan Ross School of Business, argues today's companies need to replace old hierarchical models with he calls a “market-oriented ecosystem.” From research at Alibaba, Google, Huawei, Supercell, and others, he shows the impressive results of orienting...

Gary Hamel and Michele Zanini, cofounders of the consultancy Management Lab, say that even though we all lament how rigid, parochial, and time sucking bureaucracies can be, they still seem inescapable. The managers who’ve excelled in them often don’t know how to dismantle them — or else they don’...

Peter Scoblic, cofounder and principal of the consultancy Event Horizon Strategies, says that too many companies are short-sighted in their strategy-making and don't effectively plan for different potential futures. Using examples from the U.S. Coast Guard, he explains how thoughtful and ongoing ...

Nir Eyal, an expert on technology and psychology, says that we all need to learn to be less distracted into activities that don't help us achieve what we want to each day. Unwelcome behaviors can range from social media scrolling and bingeing on YouTube videos to chatting with colleagues or answe...

Nick Morgan, a communications expert and speaking coach, says that while email, texting, and Slack might seem like they make communication easier, they actually make things less efficient. When we are bombarded with too many messages a day, he argues, humans are likely to fill in the gaps with ne...